Positioning RadKits: The Landing Page Mistake My Co-founder Caught
I spent 4 hours rewriting RadKits’ landing page before my co-founder’s conference. My first draft positioned us as a workflow optimization tool that would “standardize” radiology templates and “increase quality”—language that would have alienated our actual users. My co-founder (who is a radiologist): “This sounds like you’re taking away their autonomy and disparaging their work. They’ll hate that.” He was right. The Two-Audience Problem We’re targeting two groups: individual radiologists and radiology department heads. ...